Direct mail results in expensive waste, resulting in close to $2 billion dollars annually to process this true “junk mail”.

Here are four easy steps to implement that will save [...]]]> Part 2 of our series on Greening Your Mail will illustrate key steps and takeaways around creating a company sustainability plan for good direct mail practices.

Direct mail results in expensive waste, resulting in close to $2 billion dollars annually to process this true “junk mail”.

Here are four easy steps to implement that will save you money with your mailings:

1. Double check that the addresses are correct and up-to-date.
2. Remove duplicates.
3. Target your mailing to the most effective audiences.
4. Pair existing transactional mail with promotional messages to reduce the number of mailings needing to be sent.  Suggest emailing on certain items to save time and money.

Increasing efficiency in mailing, through increased targeting of audiences and more effective mail lists, can save a company thousands of dollars. That money can be better spent on job creation, product development and more effective marketing practices.

By following these simple steps, company’s will find themselves one step further towards creating a environmentally sustainable plan for this component of their important green initiatives.

Learn more

Name: Keliah Davis Title: Accounting Representative Years at Fireproof: 11 Are you on Facebook? Not anymore

What do you do at Fireproof? I do a lot of administrative work including accounts receivable, collections and internal procedures.

What is your best advice for Fireproof clients? I would tell them to never be afraid to utilize your Fireproof resources where your information is [...]]]>

Name: Keliah Davis
Title: Accounting Representative
Years at Fireproof: 11
Are you on Facebook? Not anymore

What do you do at Fireproof?
I do a lot of administrative work including accounts receivable, collections and internal procedures.

What is your best advice for Fireproof clients?
I would tell them to never be afraid to utilize your Fireproof resources where your information is concerned. The experience and talent within the company is phenomenal! We are confident that we can handle whatever situation you may encounter. Also be sure to ask questions!

What is your favorite thing about working at Fireproof?
I love the relationships I form with our customers! The best part of my job is hearing clients laugh or making jokes on the other end of the phone. It lets me know that we as a company have done what it takes to meet that client’s expectations.

How is Fireproof better than its competitors?
Fireproof strives to meet every need our clients may have. We take the necessary time and action needed to get to the bottom of our clients’ information management needs. We seek to develop a professional relationship with each client that allows them to feel comfortable throughout their Fireproof experience. Plus we have a lot of talent!

What can you tell us about industry trends?
Information management can be very complex if not handled properly. You cannot tackle each task from the same angle, which is why it is very important to be flexible within the industry.

What are some things people don’t know about you?
-  I love Mickey Mouse! (She was even wearing a Mickey Mouse necklace.) I was so excited that I cried the first time I saw him…that was just this past April!
-  I played soccer when I was in middle school, and was actually pretty good at it.
-  I was also in the Church choir.

What are some of your hobbies and interests?
I love watching movies. However, my most important hobby is shopping! I really love shoes!

Favorite book?
The Coldest Winter Ever by Sister Souljah

Favorite ice cream?
Cookie dough from Dairy Queen

Did you make a New Year’s Resolution this year?
Not this year

Coke or Pepsi?
Coke

1. The green environment and our continuous efforts to recycle 100% of our shredded materials. Green was good in 2011. It will be “great” in 2012.

2. Technology! The Fireproof client login page now offers an inside view of our world, and new content and [...]]]> 12 Things we are excited about at Fireproof in 2012!

1. The green environment and our continuous efforts to recycle 100% of our shredded materials. Green was good in 2011. It will be “great” in 2012.

2. Technology! The Fireproof client login page now offers an inside view of our world, and new content and articles are posted each week. Check it out on your way to logging in.

3. Our drivers! Fireproof has a fleet of over 15 drivers, many of whom have been with us for over 10 years. They are professional, courteous and the bright spot in many of our customer’s days. Give your driver a salute in the new year!

4. Scan Simple – our newest service offering, makes scanning easy! Check out this new, efficient and easy-to-process document management at fireproof.com/scan-simple.html.

5. Who’s Behind the Box – the twice-monthly series about our employees will continue into 2012 as we highlight many of our special employees throughout the year. Coming soon are Todd Conley, Keliah Davis, Jeff Riddlebarger and many more! Missed a few? You can catch up on all the WBTB employees in our slideshow.

6. HIPAA codes and practices – migrating data to comply with new HIPAA standards can be tedious and time consuming. We hope to provide you practical information to help navigate the new HIPAA laws that are being rolled out in the next few years.

7. The Cloud. Cloud computing and storing information in the cloud will become a requirement of any good document management strategy. We well tell you how.

8. Innovation and Technology. Fireproof is committing resources and marketing talent to be the leader in Central Ohio, offering a new service for full paper life cycle development. You will see some changes here at Fireproof as we align out internal services with the new Fireproof…a company that will assist you with document management every step of the way!

9. Customer Service. Without Excellent customer service, we lose our identity as a top-notch information management company. If we can ever be of assistance, we are just a phone call or a computer tap away. 299.2122 or service@fireproof.com

10. Fireproof’s High Street building will be having a major face-lift in the coming years as we help to build and grow the Short North community. Watch the changes here: Fireproof Blog.

11. Get Social…we sure are! Facebook, Twitter and Youtube. Fresh and compelling content will always be available every week on out blog and social outlets. Connect with us! Fireproof’s Social Media.

12. Our commitment to Columbus. We love Columbus and look forward to making a continued impact within our central Ohio community by giving back, by recycling and by providing superior information management services to our customers.

Placing requests for service is still as easy as ever…and our entire log in system has NOT changed. However, [...]]]> A holiday “hats off” to our internal development team and the new landing page for our customers that was launched last week. We have received tremendous feedback, and thank you to all our customers for your input.

Placing requests for service is still as easy as ever…and our entire log in system has NOT changed. However, you will now get to see important news and information about Fireproof, and what is going on within our industry, as well as within the Fireproof family when you land on YOUR new customer login page to place a web order.

Each section of the new customer login page has valuable information about changes in our industry, and ideas on how to continually search for new and innovative ways within your organization to store and access information. Our core services areas will always be highlighted in the lower right panel, and we plan to highlight some of our “MVP’s each month on this landing page. Pictured here is Bill who has been with our company since 2006.

The Fireproof blog is highlighted in the lower left area, so each time you visit, you are sure to see new and updated information.

Thanks for your feedback, and we look forward to providing our customers new and innovative ideas to make your workdays easier in 2012.

More ideas? Contact sales@fireproof.com.